5 Star Roofing
Case Study
Take a look how at how we helped Wild Swimming Socks build an online business from the ground, taking them from nearly zero purchases to over 200+ sales a month.
£7,000 +
Monthly revenue generated through ecommerce shopify store using meta paid ads
11.98 %
Conversion rate achieved through our landing page homed by our experts with CRO
9.6 x
ROAS Achieved through Meta paid ads using retargeting
The Brief
Eco-Efficient Home Improvements specialises in making homes more energy-efficient through services like loft insulation, air sealing, and loft boarding. Their goal is to help homeowners lower energy bills, reduce carbon footprints, and increase home value. Led by Sam, with over a decade of experience, the Birmingham-based company is dedicated to using top-quality materials and expert craftsmanship.
When DMF Group began working with them, Eco-Efficient Home Improvements was a small one-man band. Since then, they’ve expanded to over 10 engineers, reflecting steady growth. Sam wanted to build sustainable lead channels and tap into the higher-margin Spray Foam Removal market.
The business initially struggled with no online presence, an inconsistent job flow, and limited internal structure. Determined to grow, Sam sought help from DMF Group to create a scalable digital presence. With the rising focus on energy efficiency, Eco-Efficient Home Improvements needed a strong online strategy to stand out in a competitive market.
The Plan
To address Eco-Efficient Home Improvements’ objectives and overcome their initial challenges, DMF Group implemented a comprehensive and strategic marketing plan focused on establishing a strong digital presence, generating high-quality leads, and ensuring sustainable business growth.
The first step was to stabilize cash flow by generating reliable income streams. DMF Group launched a localized insulation installation campaign within a 100-mile radius of Birmingham using Google Search PPC. This targeted approach capitalized on immediate opportunities to attract homeowners actively seeking loft insulation services. By leveraging high-intent keywords, the campaign ensured that the leads generated were both high-quality and highly relevant.
As the localized campaign began to yield consistent results, DMF Group shifted focus to the Spray Foam Removal market on a national scale. This pivot was driven by the higher Return on Ad Spend (ROAS) observed in the Spray Foam Removal campaigns compared to the initial insulation efforts. By expanding the reach, Eco-Efficient Home Improvements could tap into a more lucrative segment of the market, enhancing profitability and market presence.
Customization was key to ensuring that the marketing efforts resonated with the target audience and differentiated Eco-Efficient Home Improvements from competitors. DMF Group developed unique marketing hooks and tailored the landing pages and advertisements to align with the company’s commitment to sustainability and quality. Advanced marketing tactics, including compelling ad creatives and strategic targeting, were employed to dominate impression share without solely relying on top bidding positions.
Additionally, Conversion Rate Optimization (CRO) techniques were applied to the landing pages and calls-to-action (CTAs) to maximize lead conversions post-ad engagement. This involved refining the user experience on the website, ensuring that visitors found the information they needed quickly and were encouraged to take the desired actions.
Throughout the implementation phase, DMF Group maintained close collaboration with Sam and his team. Sam’s openness to feedback and willingness to adopt recommended strategies were instrumental in refining the marketing approach. This collaborative effort ensured that the campaigns remained aligned with the company’s core values and operational capabilities. Based on initial performance data, DMF Group made strategic adjustments to keyword targeting and ad creatives, resulting in a 15% increase in conversion rates.
The Results
The campaign delivered impressive quantitative outcomes, significantly surpassing Sam’s initial expectations. Eco-Efficient Home Improvements achieved an average conversion rate of 11.98% from the website and a lead closure rate of 25%, driven by Sam’s expertise and the high quality of leads generated. The Return on Ad Spend (ROAS) reached an outstanding 29.7x, highlighting the effectiveness of the targeted marketing strategies. The team expanded to over 10 staff members, and monthly revenue exceeded £100,000, with monthly leads generated reaching 140.
These results have transformed Eco-Efficient Home Improvements from a small operation into a dominant player in the niche market. The company is now on track to achieve seven-figure revenue by year-end, a testament to DMF Group’s strategic approach and effective execution.
Key Achievements:
- Impact on Brand Perception: Through strategic online branding and Sam’s unwavering customer-centric approach, Eco-Efficient Home Improvements has gained substantial acceptance from both residential and commercial clients, positioning it as a leading player in the energy-efficient home improvements sector.
- Customer Engagement: Implementing scalable processes and infrastructure has freed up Sam’s time, allowing him to engage more meaningfully with clients, leading to increased customer satisfaction and loyalty.
- ROI: The campaign has delivered an impressive ROI of over 29x, with a monthly ad spend of approximately £4,000 resulting in over £120,000 in revenue and maintaining a healthy 60% profit margin.
- Sustainable Growth: Established processes enable sustainable business growth, with repeat business already evident. Sam is planning to double ad spend in the next growth phase to capitalize on the momentum.
- Business Evolution: From a small operation in Birmingham, Eco-Efficient Home Improvements has transformed into one of the leading insulation removal companies in the UK, with expansion into Ireland.
